Today I'm finally launched my Footwear design course: Knowledge
-Technique – Freedom , and I'm very excited as this is very close to my heart,
footwear design is what I do. The course is open for new members and will be
9-10 lessons long, you can find all the information at
It took me a long time to prepare this one, as I did wanted to make it special and
resourceful, excluding all the unnecessary information and digging into my own
brain and my own work to find the answers. As a designer I am always looking for ways to
express myself through my footwear design in any shape and in those 6 weeks intensively
preparing for this design course, talking design, putting myself under a spot
light, asking myself questions , something that I don't normally do. I want to
share a tip, that will help you and hopefully even change your perspective on creating
your design.
Analyzing myself trying to find working pattern in my work, something
that I use always and can't do without I found one dominant thing and it is
"Activation Words". My Freehand Pattern technique helps a lot to
use them and I personally see them as inseparable. It give me the edge and
support to find the form that I'm need during creation. Although I hate
systematic thinking and equations that is what I found working for me.
Activation words + Freehand Technique = Design
What is activation words? When you describe exact object that you want
to create you doom yourself to create this exact object, for example- you want to
design flat ballet shoes with bow on the top. That is exactly what you will get.
But using activation words like : Volume, texture, inside out, elastic, blending, interlacing etc. You free yourself from done objects and you open your work for the creative process that will lead you to create much more than just a ballets with a bow. Understand what quality your shoes should obtain and through technique discover the opportunity of this in design.
But using activation words like : Volume, texture, inside out, elastic, blending, interlacing etc. You free yourself from done objects and you open your work for the creative process that will lead you to create much more than just a ballets with a bow. Understand what quality your shoes should obtain and through technique discover the opportunity of this in design.
Kind regards,
Sveta Kletina
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